YETI

Locker Launch

Client: Yeti

Agency: Code and Theory

Production: Code and Theory

Role: Sr Producer

Worked with YETI over two years in the creation of content for award submission that showcased the impactful organic campaigns for product launches, winning the creative team several awards. The work blended documentary style with commercial storytelling, and experiential activations such as Time Square billboard in collaboration with Figma, designed to amplify brand identity and support global marketing initiatives. More details here.

Production Notes:
• Coordinated production partners and freelance talent across two regions
• Built and managed budgets, timelines, and vendor relationships
• Oversaw QA and delivery on multiple formats for traditional and digital rollout

Impact:
Delivered on time and under budget; campaign assets supported multiple audience segments, award submissions which won several awards across the industry, including Yeti’s ''In-house Agency of the Year” and increased engagement on key social platforms.

Clover

Site Photography | 3D Design

Client: Clover.com

Agency: Code and Theory

Production: Code and Theory

Role: Sr Producer

Partnered with Clover over four years to produce a wide range of content for their website, including on-site photography, video production, 3D asset library creation, and advanced photo retouching and compositing. Delivered consistent, high-quality visual assets that aligned with brand standards and enhanced the user experience.

Production Notes:
• Managed end-to-end content production, from concept to final delivery
• Coordinated on-site shoots, vendors, and post-production teams
• Oversaw 3D asset creation, photo retouching, and compositing workflows

Impact:
Built a robust library of web-ready assets that strengthened Clover’s digital presence and supported ongoing marketing initiatives.