Under Armour

“Train Your Game” Video Series

Executive Producer

Client: Under Armour

Agency: Y Media Labs / Code & Theory

Role: Executive Producer

Production: GK Films & Code & Theory

A global branded content series for Under Armour, conceptualized and produced to drive audience engagement across digital, social, and long-form platforms. Oversaw creative development, production, talent coordination, and post-production workflows.

Production Notes:
• Produced multi-location shoots across the US and UK, and managed cross-functional teams of editors and designers
• Integrated 2D/3D content assets
• Managed deliverables across global windows and multiple formats

Impact:
Delivered 20 episodes and supporting assets in 12 weeks, optimized for performance across web and social, while maintaining brand quality and meeting aggressive production timelines.

Making Accessibility Clear FOR Vrbo

Sr. Producer

Client: Expedia Group/Vrbo

Agency: Code and Theory

Production: C&T/Blue Chalk Media

Role: Sr. Producer

Produced a multi-location video series for Vrbo highlighting accessibility, including a story of a host who transformed his property for travelers with disabilities and an explainer video featuring a social media influencer for web and social. Managed shoots across Oregon and Toronto, sourcing and coordinating local production vendors to deliver a seamless production and post-production.

Production Notes:
• Oversaw multi-location shoots, coordinating local vendors and freelance talent
• Managed budgets, schedules, and production logistics across regions
• Supervised QA and final delivery for digital and social platforms

Impact:
Delivered engaging, informative videos that showcased Vrbo’s accessibility initiatives, connecting with diverse audiences and elevating brand storytelling across multiple platforms.