NFL "NFL+ App"

Client: National Football League 

Agency: Code and Theory

Production: Code and Theory

Role: Sr. Producer

Led production of an integrated broadcast and digital campaign for NFL+, collaborating with strategy, creative, and technical teams to translate complex narratives into emotionally resonant, platform-ready content.

Production Notes:
• Implemented a streamlined post-production pipeline using collaborative tools and version control
• Partnered with content, analytics, and distribution teams to optimize delivery

Impact:
Increased feature viewership and elevated subscriber engagement scores during the launch cycle.

PEPSI "STREET CLASSIC"

Directed by Manolo Celi

Client: Pepsi US Hispanic Market 

Agency: Alma DDB

Production: Green Tea Films

Role: Jr. Producer — Broadcast Production & On-Location Execution
Produced a high-profile Pepsi broadcast commercial featuring top athletes, shot on location and designed for national and international broadcast. Led production from pre-production through delivery, aligning creative vision, brand requirements, and broadcast standards.

Production Notes:
• Managed full on-location production, including crew, talent, logistics, and schedule across a fast-moving shoot
• Coordinated with agency creatives, brand stakeholders, and athlete management to ensure smooth execution and approvals
• Oversaw post-production delivery for broadcast, ensuring compliance with technical and network specifications

Impact:
Delivered a premium, broadcast-ready commercial on schedule, successfully balancing high-profile talent, complex logistics, and brand expectations while maintaining top-tier production quality.