NFL "NFL+ App Launch"

Client: National Football League 

Agency: Code and Theory

Production: Code and Theory

Role: Sr. Producer

Led production of an integrated broadcast and digital campaign for NFL+, collaborating with strategy, creative, and technical teams to translate complex narratives into emotionally resonant, platform-ready content.

Production Notes:
• Implemented a streamlined post-production pipeline using collaborative tools and version control
• Partnered with content, analytics, and distribution teams to optimize delivery

Impact:
Increased feature viewership and elevated subscriber engagement scores during the launch cycle.

PEPSI "STREET CLASSIC"

Directed by Manolo Celi

Client: Pepsi US Hispanic Market 

Agency: Alma DDB

Production: Green Tea Films

Role: Jr. Producer — Broadcast Production & On-Location Execution
Produced a high-profile Pepsi broadcast commercial featuring top athletes, shot on location and designed for national and international broadcast. Led production from pre-production through delivery, aligning creative vision, brand requirements, and broadcast standards.

Production Notes:
• Managed full on-location production, including crew, talent, logistics, and schedule across a fast-moving shoot
• Coordinated with agency creatives, brand stakeholders, and athlete management to ensure smooth execution and approvals
• Oversaw post-production delivery for broadcast, ensuring compliance with technical and network specifications

Impact:
Delivered a premium, broadcast-ready commercial on schedule, successfully balancing high-profile talent, complex logistics, and brand expectations while maintaining top-tier production quality.

ConEdison NY “Energy For Every Day”

Client: Con Edison NY

Agency: Code & Theory

Role: Post Producer — Editorial & Multi-Platform Delivery

Led post-production for a multi-platform, multi-language campaign for Con Edison, overseeing both offline and online editorial workflows from assembly through final delivery. Managed a complex ecosystem of assets, stakeholders, and timelines to ensure cohesive storytelling and technical excellence across all outputs.

Production Notes:
• Managed end-to-end post-production process, including offline edit, online finishing, color, sound, and final mastering across multiple deliverables
• Managed multi-language versioning, ensuring consistency in narrative, pacing, and brand voice across all markets
• Oversaw talent and asset licensing, coordinating usage rights, legal approvals, and distribution parameters across platforms
• Collaborated closely with agency creatives, editors, finishing teams, and client stakeholders to align creative intent with execution
• Implemented structured workflows to track assets, feedback, and approvals across a high-volume, multi-format campaign

Impact:
Delivered a seamless, high-quality campaign across platforms and languages, maintaining creative integrity while navigating complex licensing, versioning, and delivery requirements. Strengthened cross-functional collaboration and ensured all assets met brand, legal, and technical standards on schedule.